LCS Product Identities
While working for LCS I cranked the dial up to 11 on marketing their product with colorful, playful imagery. I used 3D elements, photo illustration and hand drawn assets to craft these unique product identities that help LCS stand out in a field.
![LCS Valiant](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/03cb2521-2468-4f62-96a9-a4bcd03a8c8d_rw_1920.jpg?h=61b29ee68fd411dd5982379c915e771b)
LCS Valiant
![LCS Fusion](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/bf434870-020f-4d5f-b210-f92d4a3beaf9_rw_1920.jpg?h=9b94b44c844eb0a402901e5b3a2f5bab)
LCS Fusion
![LCS Puffin](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/6bdab63e-a96b-4b74-a780-12919e3449f5_rw_1920.jpg?h=57529b96f6fa1776e9e9b2deaeba95e6)
LCS Puffin
![LCS Diesel](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/5dd87c50-bd7b-4583-8486-cdedbd6406a0_rw_1920.jpg?h=9314b6c87fb016764df2110116f01f1c)
LCS Diesel
![LCS Hammer](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/472d4eae-e5ab-4a1f-b7e1-52896d8c89a6_rw_1920.jpg?h=4a2be6c2376fd36994847ad1521b1183)
LCS Hammer
![LCS Dagger](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/68eea0f9-235d-4e92-8aab-be572021a7c1_rw_3840.jpg?h=02833a599bf357329de94f08abd7874e)
LCS Dagger
LCS Seed Guides
While a powerful product identity goes a long way, farmers need the facts. While working at Toolbox, I helped put the raw data behind these identities into data-dense booklets of beautifully laid out agronomic info. When the old design got stale, I worked with another designer to update the look and help farmers get better access to the data they need.
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/ae77fb53-3721-427c-a15a-69f5029e316e_rw_1200.jpg?h=6517ac7edf49394c4cdb56abbd1fe445)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/dca1c008-281a-441a-9cd2-c9aacfb551bc_rw_1920.jpg?h=a045dfcc308f2348f15032a2fc3234cb)