LCS Product Identities
While working for LCS I cranked the dial up to 11 on marketing their product with colorful, playful imagery. I used 3D elements, photo illustration and hand drawn assets to craft these unique product identities that help LCS stand out in a field.
LCS Seed Guides
While a powerful product identity goes a long way, farmers need the facts. While working at Toolbox, I helped put the raw data behind these identities into data-dense booklets of beautifully laid out agronomic info. When the old design got stale, I worked with another designer to update the look and help farmers get better access to the data they need.