Food Bank for Larimer County had a long standing brand presence in the Northern Colorado Community. After nearly 10 years, the brand was feeling tired. The logo system had grown into a cornucopia of confusion. I worked with a creative team to help clarify the Food Bank’s visual identity and focus on the inherit optimism in feeding underserved populations.
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/e83f777f-8801-465a-b6e1-72cf5d138ad9_rw_1200.jpg?h=8037a4f76cc724b990de234f68f6e6c3)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/6d680e5b-5c00-46d5-b051-f0d7640155cd_rw_1920.jpg?h=07d1f35eccc13d56e439d4187c998dcc)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/e85b4001-735c-4f4d-a17b-4f336b90ca43_rw_1920.jpg?h=affca765752546d22839e848f6c8de68)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/eed9e917-abf3-4c6d-84c7-305f59fa58d5_rw_1920.jpg?h=348aea07ee9cbc0d6f9c6f72909a8573)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/53fa114d-9a5f-4383-886e-eee3515b6999_rw_1200.png?h=fa2018e1fd20a2cf611eec4f065df9cc)
![](https://cdn.myportfolio.com/44835966-424a-4105-aa4d-db308a35f16f/0e60efc2-3f01-4b95-9654-e86cb1126d14_rw_1920.jpg?h=8bbd4ed1221d73b31354332ec75acf0f)